Guerrilla · Viral
InLeBronWeTrust
A guerrilla campaign that broke out of its own channel and earned coverage from ESPN, The New York Times, and CNN.
Landing pages that look hot. Leads that run hotter.
This page is hot.
Ask it something.
Your visitor asks their real question. Your page gives them a real answer, in your voice, that you approved in advance. You get the lead, the signup, the sale, the project brief, the any-KPI-you-want.
18 years · Clio, One Show, Webby · Delta, Coca-Cola, NBC, USMC
Don't take my word for it
No mockup.
The real thing.
Every answer below was written and approved before you got here. Nothing is generated. Type a real problem about your page, your offer, or your launch.
131 answers · here are twenty of them
Why isn't my landing page converting?How do I know if my offer is actually clear?What makes a headline actually work?Should I put pricing on my landing page?I don't have testimonials yet. What do I use instead?How long should a landing page be?My ads get clicks but the page doesn't convert.Can I just use a template and save the money?Can't AI just build my landing page now?How many form fields should my form have?Why isn't my landing page converting?How do I know if my offer is actually clear?What makes a headline actually work?Should I put pricing on my landing page?I don't have testimonials yet. What do I use instead?How long should a landing page be?My ads get clicks but the page doesn't convert.Can I just use a template and save the money?Can't AI just build my landing page now?How many form fields should my form have?
People register for my webinar but don't show up.Should I fix my current page or start from scratch?What should I A/B test first?Free trial or book a demo?My page looks like a template. How do I fix that?What happens to leads who aren't ready to buy?Should video autoplay?How do I reduce cart abandonment?Is urgency actually effective, or does it feel scammy?What should I actually be tracking?People register for my webinar but don't show up.Should I fix my current page or start from scratch?What should I A/B test first?Free trial or book a demo?My page looks like a template. How do I fix that?What happens to leads who aren't ready to buy?Should video autoplay?How do I reduce cart abandonment?Is urgency actually effective, or does it feel scammy?What should I actually be tracking?
What you're buying
A Hot Page is a landing page that answers back.
A visitor types their actual problem in their own words. The page gives them a real answer, plus the next moves and a way forward. Then it hands you a brief on who they are, what they need, what it's costing them, and when they need it solved.
They leave smarter. You get a lead with the discovery already done.
And unlike most creative work, every bit of it is measurable. You pick the KPI. The page reports against it.
They ask
In their own words, the way they'd say it out loud. No menu to navigate, no form to decode.
Your page answers
A real answer you wrote, matched to what they asked, with the next moves attached. In your voice, every time.
You get the brief
Their problem, timeline, what it's costing them, and who else is deciding. Before you ever pick up the phone.
The part you actually get
This lands in your
inbox. Before the call.
Seven taps, about ninety seconds, and entirely optional for the visitor. Most of them do it anyway, because it feels like being understood rather than being processed.
Example brief
The problem
“We're launching in six weeks and the page we have says nothing about who it's for.”
Our read: The Offer Itself.
The situation
It has been underperforming for months. It is costing wasted ad spend, leads that never arrive, and a launch that stalled. The copy has been rewritten in-house already.
The clock
There is a launch date driving this. A team has to sign off, so the case has to travel.
Solved looks like
“The page books three qualified calls a week without me chasing anyone.”
Where I'd start
- Write the offer in one sentence: who it's for, what changes, and why you.
- Name what it is NOT for. Exclusion makes an offer feel specific and real.
- Attach a reason to the price. Unexplained numbers read as arbitrary.
Their words, not a form fieldYou learn how they describe the problem, which is how you should describe it back.
Already categorizedThe engine tagged the topic. You know which conversation you're walking into.
Cost and urgency, volunteeredThe two things you'd normally spend twenty minutes extracting on a discovery call.
The decision structureYou know whether you're selling to one person or arming a champion before you dial.
Their definition of successIn one line. Now you know exactly what winning looks like to them.
The part that matters
Nothing is
generated.
Every word on a Hot Page was written and approved before it ever appeared. It cannot improvise, cannot hallucinate, and is structurally incapable of saying something you didn't write.
Everyone is being sold an AI chatbot right now. If your industry has a compliance review, you already know why that's a problem. This is the version your legal team can sign off on.
And the other part that matters
Everything is
measured.
Most creative work asks you to take its value on faith. This doesn't. We pick the number the page is responsible for before I build it, and then the page reports on itself.
Questions askedWhat your market actually wants to know, in their words. Nobody else has this data about your business.
Answer to action rateWhich answers lead to a booking, and which ones quietly end the visit.
Cost per qualified briefNot cost per click or cost per lead. Per lead with the discovery already done.
The gapsEvery question it couldn't answer, captured. That list is your next month of work, and your next offer.
You'll know what every dollar bought. If it isn't working, you'll know that too, which is the part most agencies would rather you couldn't see.
Where it sits
Not a page.
Not a chatbot.
The two things people compare this to, and the specific ways it isn't either of them.
| Capability | Static page | AI chatbot | Hot Page |
|---|---|---|---|
| Answers the question they actually have | No | Yes | Yes |
| Can invent something you never said | No | Yes | No |
| Every word reviewed before it ships | Yes | No | Yes |
| Returns a qualified brief, not a form fill | No | Rarely | Yes |
| Survives a compliance review | Yes | Good luck | Yes |
| Tells you what your market is asking | No | Sometimes | Yes |
| Gets better the more it's used | No | Opaquely | Yes |
| Written in your voice by a human | Yes | No | Yes |
A static page can't ask. A chatbot can't be trusted with the answer. This is the third option.
The new front door
Your buyers ask
ChatGPT first now.
More and more, the first answer someone gets about your category never touches a search results page. It comes from ChatGPT, Claude, Gemini, or Perplexity. Those systems answer from content they can actually read, parse, and trust, and most businesses have handed them a single page of marketing copy to work with.
A hundred doors, not one
Every answer lives at its own address, so there are 131 separate pages an assistant can find, read, and quote, instead of one homepage it has to interpret.
Marked up to be understood
Every page carries QAPage structured data. Machines don't have to guess what's a question and what's the answer. It's labelled explicitly, in the format they already parse.
Shaped like the question
People type real questions into assistants. Your pages are real questions, answered plainly. The match between what gets asked and what you published is the whole game.
Human-written, on the record
These systems increasingly weight content with a real source behind it. Every word is yours, approved by you, attributable to you. AI crawlers are welcomed explicitly in robots.txt.
Nobody can promise you a citation, and anyone who does is guessing. What you can control is whether your expertise exists in a form these systems can use at all. Most of your competitors are invisible to them. That is the opening.
Selected work
Eighteen years.
Real stakes.
Global brands, challenger brands, viral campaigns, and cause-driven movements. Work that had to earn attention rather than buy it.
Brands I've built for
DeltaCoca-ColaChick-fil-ANBC
SamsungUPSWhole Foods
Universal StudiosUnited WayUSMC
ClioOne ShowWebbyShorty
London InternationalADDYOMMAIAB MIXX
Cause · Advocacy
Stop HB757
A provocative campaign that raised funds, moved public pressure, and contributed to the bill being vetoed. Clio, One Show, Webby, and OMMA recognized.
Brand · Fortune 100
Delta / SkyMilesLife
Premium brand strategy and digital storytelling for a Fortune 100 airline, built to make a loyalty program feel like a life worth having.
How it works
You bring the expertise.
I build the page that uses it.
The hard part isn't building a page. It's deciding what it should say, to whom, and in what order. That's the part you're buying.
Bring the offer
What you sell, who it's for, and the questions you answer on every sales call. Messy is fine. Sorting that out is the work.
I write the answers
Every topic, every answer, in your voice and cleared by you. Then the engine, the routing, the brief, and the build.
It goes to work
Visitors get answers. You get briefs. The feedback loop shows you what people ask that you haven't answered yet.
Before you ask
Fair questions.
Is this a chatbot?
No, and the difference is the entire point. A chatbot generates language on the fly, which is why it can invent things. A Hot Page matches your visitor's words to answers you wrote and approved in advance. It can decline to answer. It cannot make something up.
Who writes the answers?
I do, from your expertise. We work through what you actually get asked, what you actually say, and what you'd never want said. You review and approve every word before it goes live. It's your voice, not mine and not a model's.
What happens when someone asks something it doesn't cover?
It says so, honestly, and points them to a person. That's a feature. A page that admits the edge of its knowledge earns more trust than one that bluffs, and every unanswered question gets captured so it can be answered next month.
How long does a Hot Page take to build?
Starter runs two to three weeks. Signature is typically three to five, because the writing is the bulk of the work. Flagship is scoped on the call. If you have a hard launch date, say so early and we plan backward from it.
Can it live on my existing site?
Yes. It's a standalone page that carries your brand and drops into the site you already have, or gets handed to your developer in whatever stack you run. Nothing needs rebuilding to accommodate it.
What if I already have a landing page that works?
Then keep it. A Hot Page isn't a replacement for a page that's converting, it's a different job: qualifying and educating people who aren't ready to fill out a form yet. Plenty of businesses run both.
How do I know it's actually working?
We agree on the KPI before I build it, and the page reports against it: what people asked, which answers led to action, your cost per qualified brief, and every question it couldn't answer. You get the wins and the misses. Creative work that can't be measured is asking for faith. This isn't.
Why is this priced higher than a template shop?
Because you're not buying a layout. You're buying the decision about what to say, in what order, to whom, and why — then a hundred-plus answers written to that standard. That's the part that determines whether the page earns anything.
Who's cooking
Brandon George
Creative Director, brand builder, copywriter, and the strategic engine behind Hot Pages Now.
Eighteen years across global brands, challenger brands, viral campaigns, and cause-driven movements. Award-winning creative in every channel that matters, and a long history of making pages, films, and campaigns do a job rather than just look like they did one.
When you hire Hot Pages Now, you're not getting routed to a junior. You're getting the person whose name is on the work.
Dangerous clarity.
The hotline is open
Landing pages that look hot.
Leads that run hotter.
Free. Thirty minutes. No deck, no pressure. Bring your offer and the questions you answer on every sales call, and I'll show you what they look like as a page.