DIY, Templates & Hiring
Can I just use a template and save the money?
If the offer is simple, proven, and you can write, genuinely yes. Templates solve layout, which was never the hard part. What they can't do is decide what to say, in what order, to whom. When the page carries real revenue, that decision is the thing worth paying for.
Next moves
- If the offer is simple and proven, a template plus sharp copy is genuinely fine.
- If the page carries real revenue, buy the thinking, not the layout.
- Whoever builds it should be able to explain why each section exists.
If you're deciding between doing it yourself and hiring, say so on the call. Sometimes DIY is the right answer.