Traffic & Ad Match
Do I need a different page for each campaign?
One page per real offer, not per campaign. If three campaigns sell the same thing to the same buyer, one page is fine and easier to optimize. If they promise different outcomes or speak to different people, they need different pages or you're forcing the copy to hedge.
Next moves
- Put the ad and the first screen side by side. Do they use the same words?
- Build a page per real offer, not one page for every campaign.
- Match temperature. Cold traffic needs context that warm traffic finds tedious.
Bring the ad, not just the page. Half the answer usually lives upstream.