Traffic & Ad Match
Should I send ads to my homepage or a landing page?
A landing page, nearly always. A homepage is built for browsing and serves every audience at once, which means it serves your campaign badly. Paid traffic arrives with one specific expectation, and a dedicated page is the only way to meet it without making them hunt.
Next moves
- Put the ad and the first screen side by side. Do they use the same words?
- Build a page per real offer, not one page for every campaign.
- Match temperature. Cold traffic needs context that warm traffic finds tedious.
Bring the ad, not just the page. Half the answer usually lives upstream.