SaaS, Demos & Trials
How much product should I show on the page?
More than you think, earlier than feels comfortable. Buyers want to see the thing. A real screen of the actual interface does more than three paragraphs describing it, and hiding the product behind a demo request reads as though there isn't much to see.
Next moves
- Lead with the job it replaces, not the feature set.
- Show the product early. A real screen beats a paragraph describing one.
- Match the ask to deal size. High-touch sales earns a demo, self-serve earns a trial.
Bring your activation numbers if you have them. Sign-up problems and activation problems need different fixes.