SaaS, Demos & Trials
People sign up but never activate. Is that a page problem?
Partly. If the page promised something the first session doesn't deliver, you attracted the wrong expectation rather than the wrong user. Compare what the page promises to what the first five minutes actually feel like. Sign-up problems and activation problems need different fixes and get confused constantly.
Next moves
- Lead with the job it replaces, not the feature set.
- Show the product early. A real screen beats a paragraph describing one.
- Match the ask to deal size. High-touch sales earns a demo, self-serve earns a trial.
Bring your activation numbers if you have them. Sign-up problems and activation problems need different fixes.