Testing & Iteration
How much traffic do I need before testing is worth it?
Enough that a meaningful difference shows up in weeks rather than quarters. Below that, split testing mostly produces noise people mistake for insight. With low traffic you'll learn faster from five recorded sessions and three customer conversations than from a test you can't conclude.
Next moves
- Test one meaningful thing at a time, and make it big enough to matter.
- Decide the win condition before you launch the test.
- Below real traffic volume, prefer judgment and qualitative feedback over statistics.
Bring your traffic numbers. They decide whether testing is a real tool for you yet or a distraction.