Testing & Iteration
What should I A/B test first?
The offer, then the headline, then the structure. Big swings on low traffic are the only tests that reach a conclusion in reasonable time. Button colors and micro-copy are real levers at scale and a waste of months below it. Test things big enough to change the outcome.
Next moves
- Test one meaningful thing at a time, and make it big enough to matter.
- Decide the win condition before you launch the test.
- Below real traffic volume, prefer judgment and qualitative feedback over statistics.
Bring your traffic numbers. They decide whether testing is a real tool for you yet or a distraction.