Proof & Trust
Where should testimonials go on the page?
Next to the claim they support. A wall of quotes at the bottom is a graveyard nobody reads. If you claim fast turnaround, put the quote about turnaround right there. Proof works as evidence attached to an argument, not as a decorative section between the offer and the footer.
Next moves
- Put proof next to the claim it supports, never in a lonely testimonial slab.
- Prefer specific and imperfect over glowing and vague.
- If you have no clients yet, show the work, the process, or the thinking instead.
Bring what proof you have, even if it feels thin. There's usually more there than people think.