Question 1

I'm getting traffic but no conversions. What's wrong?

Accepted Answer

Traffic proves the ad works. No conversions means the page breaks the promise that brought them. Check three things in order: does the first screen name their problem, is there exactly one thing to do, and does the offer make sense without explanation. It's almost always the first one.

Question 2

How do I know if my offer is actually clear?

Accepted Answer

Say it out loud to someone outside your industry and watch their face. If they ask a clarifying question, that question is the gap. A clear offer names who it's for, what changes for them, and why you specifically. Most offers fail on the third one and try to compensate with adjectives.

Question 3

What makes a headline actually work?

Accepted Answer

It names a tension the reader already feels and promises a specific end to it. That's the whole job. Clever is optional and usually a tax on comprehension. If a stranger cannot tell what you do and who it's for from the headline alone, it isn't working no matter how good it sounds.

Question 4

What sections should a landing page have?

Accepted Answer

There's no fixed list, but there's a reliable order: hook, problem, solution, proof, offer, objections, close. Every section should answer the next question a skeptic would ask. If you can't say which question a section answers, it's decoration and it's costing you attention.

Question 5

How do I write copy that doesn't sound like everyone else?

Accepted Answer

Stop describing and start naming. Generic copy comes from abstraction: solutions, seamless, best-in-class. Replace every abstraction with the concrete thing behind it and the voice appears on its own. If a sentence could appear on a competitor's site unchanged, delete it or make it specific.

Question 6

What should my button actually say?

Accepted Answer

Name what they get, not what they do. Nobody wants to submit, register, or learn more. They want the audit, the plan, the demo, the price. Write the button as the first half of a sentence starting with I want, and see if it still sounds like something a person would want.

Question 7

I don't have testimonials yet. What do I use instead?

Accepted Answer

Show the thinking. Process, methodology, worked examples, a teardown of someone else's page, your own credentials, the specificity of your questions. Proof is anything that lets a stranger verify competence without trusting you first, and expertise on display does that job before a single client does.

Question 8

Does design actually affect conversion?

Accepted Answer

Indirectly and powerfully. Design rarely persuades on its own, but it decides whether anyone stays long enough to read the thing that does. It signals whether you're a real company and makes the argument easy to follow. Bad design loses people before the copy gets a chance.

Question 9

Most of my traffic is mobile. What changes?

Accepted Answer

The first screen becomes brutally expensive. On a phone you get a headline and maybe one line before the fold, so the offer has to land in that space. Design mobile first and let desktop be the roomier version, rather than shrinking a desktop layout and hoping it survives.

Question 10

How fast does my page need to load?

Accepted Answer

Fast enough that a mildly curious person on a phone doesn't reconsider. Aim for meaningful content on screen in a couple of seconds on a mid-range device and normal mobile data. Your laptop on office wifi is not the test, and it's why most slow pages feel fine to their owners.

Question 11

My ads get clicks but the page doesn't convert. Where's the problem?

Accepted Answer

Put the ad and the first screen side by side. If they don't use the same words and promise the same thing, the visitor has to translate, and most won't. Message match is the highest-leverage fix in paid traffic and it costs nothing but attention.

Question 12

How many fields should my form have?

Accepted Answer

As few as your sales process genuinely needs. Every field costs completions, but fewer fields also means lower intent, so this is a trade not a rule. If your team can qualify from a name and an email, ask for that. If a bad lead wastes an hour, one qualifying question pays for itself.

Question 13

Should I put pricing on my landing page?

Accepted Answer

For most premium services, yes. Hiding price doesn't remove the objection, it postpones it and filters out serious buyers who won't book a call to find out. Public pricing is a qualification tool: it costs you people who were never buying and saves you the calls that go nowhere.

Question 14

What should I A/B test first?

Accepted Answer

The offer, then the headline, then the structure. Big swings on low traffic are the only tests that reach a conclusion in reasonable time. Button colors and micro-copy are real levers at scale and a waste of months below it. Test things big enough to change the outcome.

Question 15

What should I actually be tracking?

Accepted Answer

One primary conversion and the steps immediately before it. That's it to start. Traffic source, scroll depth, and form starts versus completions will tell you where the leak is. Forty metrics nobody reads is the same as no metrics, except it feels productive.

Question 16

Do I need an FAQ section?

Accepted Answer

If you have objections, and you do, then yes. An FAQ isn't a support document, it's the last stretch of the argument. Use it for the money, time, and risk questions people won't email you about. They just leave instead, and you never learn why.

Question 17

How specific should I get about who this is for?

Accepted Answer

Specific enough that the right person feels caught. Naming the buyer, their situation, and their exact frustration does more persuasive work than any amount of benefit copy. Vagueness is the most expensive habit on most pages, because it costs you the reader who would have said yes.

Question 18

Should I fix my current page or start from scratch?

Accepted Answer

Judge the foundation. If the offer is clear and the structure is sane, editing wins and costs a fraction. If the page rests on a vague offer or a platform you fight constantly, editing just makes a confused page prettier. And if it converts at all, improve rather than replace.

Question 19

Can I just use a template and save the money?

Accepted Answer

If the offer is simple, proven, and you can write, genuinely yes. Templates solve layout, which was never the hard part. What they can't do is decide what to say, in what order, to whom. When the page carries real revenue, that decision is the thing worth paying for.

Question 20

How long does it take to build a landing page?

Accepted Answer

Most focused builds run two to three weeks from kickoff, and the variable is rarely design. It's how settled the offer is. If the offer is clear and the proof exists, it moves fast. If we're still deciding what you're selling, that's the real work and it's worth the time.

Question 21

What happens to leads who aren't ready to buy?

Accepted Answer

They stay valuable if you stay present. Most people who convert on a page aren't ready that week, and the businesses that win are the ones still politely useful a month later. Without follow-up you're paying full price for traffic and keeping only the small slice ready today.

Question 22

Do I need a video on my landing page?

Accepted Answer

No, and plenty of high-performing pages have none. Video helps when it does a job text can't do faster, like showing a product in motion or putting a face to a high-trust service. It hurts when it becomes a gate. The page must make full sense without it.

Question 23

Can a landing page rank in Google?

Accepted Answer

It can, but conversion pages and search pages want different things. Search rewards depth and coverage, conversion rewards narrow focus. A page trying to do both usually ranks poorly and converts worse. Build content for search that routes to the conversion page and let each do its job.

Question 24

Should I run ads to my product page or a landing page?

Accepted Answer

A dedicated page for the offer, usually. Product templates are built for browsing shoppers who arrived with context. Ad traffic arrives with one specific promise, and a page built for that promise, then handing off to checkout, converts better than dropping them into the catalog.

Question 25

Free trial or book a demo?

Accepted Answer

Match it to deal size and complexity. Self-serve products with fast time-to-value earn a trial. High-touch, high-price, or configuration-heavy products earn a demo, because a trial they can't succeed in alone just produces churn that looks like disinterest. Offering both usually means neither is well designed.

Question 26

People register for my webinar but don't show up.

Accepted Answer

Registration is cheap, attendance is not. The page needs to sell being in the room, not signing up, which means being concrete about what they'll leave with. Then the reminder sequence does the rest: a day before, an hour before, and one at start time with the link.

Question 27

What does a local service business need on its page?

Accepted Answer

Service area, hours, a tappable phone number, and proof you're real: actual photos of actual work and actual people. Local buyers are usually comparing two or three options and deciding who to call. Make calling effortless and make yourself look like the safe choice.

Question 28

What do you need from me to get started?

Accepted Answer

The offer in your own words, even messy, and the current page if there is one. Anything you have on your buyer, past results, and what you've already tried helps. You don't need a brief or a spec. Sorting out what's actually being sold is part of the work.

Question 29

How much does a landing page cost?

Accepted Answer

Starter is $4,500 for one focused subject area. Signature is $12,000 and covers the full breadth plus the brief builder, which is what most people want. Flagship starts at $20,000 for multi-audience routing, CRM delivery, and compliance workflow. It is all public on the menu. Monthly growth afterward is separate and optional.

Question 30

Who's actually doing the work?

Accepted Answer

Me. Brandon George, Creative Director, eighteen years across global brands, challenger brands, viral campaigns, and cause-driven movements. Nothing gets routed to a junior and there's no account layer between us. When you hire Hot Pages Now you're getting the person whose name is on the work.

What's wrong
with your pages?

Every question here
has a straight answer.

Thirty minutes.
No deck.

What's wrongwith your pages?

Every question herehas a straight answer.

Thirty minutes.No deck.

What's wrong
with your pages?

Every question here
has a straight answer.

Thirty minutes.
No deck.