Cost & What It's Worth
Can we start smaller?
Yes, and often that's the right call. Start with the single offer that matters most, prove it, then expand. Starting smaller is much better than starting cheaper, because a discounted version of a big project usually just means a worse version of it.
Next moves
- Work out what one converted customer is worth to you over a year.
- Compare that to the build cost. The math usually answers itself.
- If the number is uncomfortable, start smaller rather than cheaper.
Pricing is public on the menu, so there's no reveal on the call. Bring the number that matters to you.