Cost & What It's Worth
How do I know it'll be worth it?
Work out what one converted customer is worth over a year, then compare. If the page supports real revenue the math usually answers itself. Nobody can promise you a conversion number, and anyone who does is guessing. What you can judge is whether the current page is costing you more than the fix.
Next moves
- Work out what one converted customer is worth to you over a year.
- Compare that to the build cost. The math usually answers itself.
- If the number is uncomfortable, start smaller rather than cheaper.
Pricing is public on the menu, so there's no reveal on the call. Bring the number that matters to you.