Product & Ecommerce Pages
How do I reduce cart abandonment?
Show the total cost early, including shipping. Most abandonment is surprise, not indecision. Then reduce the steps, allow guest checkout, and send a recovery email within the hour. The fix usually lives on the product page rather than in the cart itself.
Next moves
- For paid traffic, build a dedicated page for the offer, not the catalog page.
- Answer shipping, returns, and sizing before the button, not in a tab.
- Show the product in use, not just on white.
Bring your ad spend and your product page. That combination usually reveals the fix quickly.