Product & Ecommerce Pages
What kills conversion on product pages?
Unanswered logistics. Shipping cost, delivery time, returns, and sizing are the questions people leave over, and they're usually buried in a tab or the footer. Answer them before the button. Surprise at checkout is the most expensive kind of surprise you can design.
Next moves
- For paid traffic, build a dedicated page for the offer, not the catalog page.
- Answer shipping, returns, and sizing before the button, not in a tab.
- Show the product in use, not just on white.
Bring your ad spend and your product page. That combination usually reveals the fix quickly.