Product & Ecommerce Pages
Should I run ads to my product page or a landing page?
A dedicated page for the offer, usually. Product templates are built for browsing shoppers who arrived with context. Ad traffic arrives with one specific promise, and a page built for that promise, then handing off to checkout, converts better than dropping them into the catalog.
Next moves
- For paid traffic, build a dedicated page for the offer, not the catalog page.
- Answer shipping, returns, and sizing before the button, not in a tab.
- Show the product in use, not just on white.
Bring your ad spend and your product page. That combination usually reveals the fix quickly.