Headlines & First Screen
How long should my headline be?
As long as it takes to be specific and not one word longer. Short is not a virtue on its own. A precise twelve-word headline beats a vague four-word one every time. What actually matters is that it can be understood at a glance without re-reading, which is a rhythm question more than a length one.
Next moves
- Lead with their problem or their outcome, never with your company name.
- Kill adjectives that any competitor could also claim.
- Test the squint test: at a glance, is the offer legible without reading?
Send me your first screen. I'll rewrite the hook on the call so you can hear the difference immediately.