Launches & Timing
My launch is in two weeks. Is that enough time?
Often, if the offer is decided and you can make decisions quickly. What kills tight timelines isn't build time, it's waiting on approvals and unresolved positioning. Say the date first and we plan backward from it, cutting scope deliberately rather than discovering the crunch in week two.
Next moves
- Lock the offer and the page before the traffic plan, not after.
- Leave a buffer for one real revision after seeing it live.
- Have the follow-up ready before launch day. Leads go cold fast.
If you have a hard launch date, lead with it. We plan backward from the date, not forward from today.