Launches & Timing
Should I launch when it's perfect or launch and iterate?
Launch when it's clear, not when it's perfect. Clarity is non-negotiable because a confusing page teaches you nothing. Polish is iterative and real traffic will tell you where it matters. The pages that wait for perfect usually launch late and still guess wrong about the same things.
Next moves
- Lock the offer and the page before the traffic plan, not after.
- Leave a buffer for one real revision after seeing it live.
- Have the follow-up ready before launch day. Leads go cold fast.
If you have a hard launch date, lead with it. We plan backward from the date, not forward from today.