Launches & Timing
What should be ready before the page goes live?
The offer locked, the proof gathered, tracking installed, and the follow-up written. Most launches have the page ready and nothing behind it, so leads arrive and sit. Whatever happens after conversion should exist before you send traffic, not after the first ten leads go cold.
Next moves
- Lock the offer and the page before the traffic plan, not after.
- Leave a buffer for one real revision after seeing it live.
- Have the follow-up ready before launch day. Leads go cold fast.
If you have a hard launch date, lead with it. We plan backward from the date, not forward from today.