Measurement & Analytics
Are heatmaps and session recordings worth it?
Recordings, yes, especially early. Watching a real person misread your headline or rage-scroll past your pricing is worth more than a month of aggregate charts. Heatmaps are easier to over-interpret. Use recordings to generate hypotheses and analytics to check whether the fix worked.
Next moves
- Track one primary conversion and the steps immediately before it.
- Watch session recordings for an hour. It's usually more useful than a month of charts.
- Write down what number would make you change the page. Then watch that one.
If nothing is installed yet, that's the first fix and it's fast. Bring it up on the call.