Measurement & Analytics
I have analytics installed but I don't know what to look at.
Start with one question: where do people stop? Look at where scroll depth dies and where form starts don't become submissions. Then watch an hour of session recordings, which is uncomfortable and more useful than any dashboard. You're looking for hesitation, not averages.
Next moves
- Track one primary conversion and the steps immediately before it.
- Watch session recordings for an hour. It's usually more useful than a month of charts.
- Write down what number would make you change the page. Then watch that one.
If nothing is installed yet, that's the first fix and it's fast. Bring it up on the call.