Measurement & Analytics
What should I actually be tracking?
One primary conversion and the steps immediately before it. That's it to start. Traffic source, scroll depth, and form starts versus completions will tell you where the leak is. Forty metrics nobody reads is the same as no metrics, except it feels productive.
Next moves
- Track one primary conversion and the steps immediately before it.
- Watch session recordings for an hour. It's usually more useful than a month of charts.
- Write down what number would make you change the page. Then watch that one.
If nothing is installed yet, that's the first fix and it's fast. Bring it up on the call.