Objections & FAQ
Do I need an FAQ section?
If you have objections, and you do, then yes. An FAQ isn't a support document, it's the last stretch of the argument. Use it for the money, time, and risk questions people won't email you about. They just leave instead, and you never learn why.
Next moves
- List the real reasons people say no, including the ones you dislike.
- Answer the money, time, and risk objections directly and without spin.
- Place each answer where the doubt shows up, not all in a pile at the bottom.
Bring the objections you hear on sales calls. Those are the FAQ, already written by your buyers.