Objections & FAQ
How do I handle the 'too expensive' objection on the page?
Reframe against the cost of the problem, not against competitors. Expensive is a comparison, so control what they're comparing to. If the page carries real revenue, the relevant number is what a page that doesn't work costs. Never argue you're cheap. Argue you're the smaller number.
Next moves
- List the real reasons people say no, including the ones you dislike.
- Answer the money, time, and risk objections directly and without spin.
- Place each answer where the doubt shows up, not all in a pile at the bottom.
Bring the objections you hear on sales calls. Those are the FAQ, already written by your buyers.