Design & Visual Craft
Does design actually affect conversion?
Indirectly and powerfully. Design rarely persuades on its own, but it decides whether anyone stays long enough to read the thing that does. It signals whether you're a real company and makes the argument easy to follow. Bad design loses people before the copy gets a chance.
Next moves
- Fix hierarchy before aesthetics. What should the eye hit first, second, third?
- Cut visual noise competing with the call to action.
- Make it look expensive by removing things, not adding them.
Send a screenshot. I'll tell you whether you have a design problem or a hierarchy problem.