Hot Pages Now

Design & Visual Craft

Should my landing page match my main website?

It should feel like the same company and behave like a different tool. Keep the brand recognizable, drop the site navigation. A landing page with a full nav bar is a page offering exits, which defeats the point. Consistency in voice and visual, freedom in structure.

Next moves

  1. Fix hierarchy before aesthetics. What should the eye hit first, second, third?
  2. Cut visual noise competing with the call to action.
  3. Make it look expensive by removing things, not adding them.

Send a screenshot. I'll tell you whether you have a design problem or a hierarchy problem.