Showing Pricing
How do I present pricing so it doesn't scare people off?
Put it next to what it includes and give the number a reason. Price in isolation is just a number to flinch at. Three tiers with an obvious default anchors the decision, and naming who each tier is for turns a cost question into a fit question.
Next moves
- Show price, or show a range with what moves it. Silence reads as expensive and evasive.
- Anchor with three tiers and make the middle one obviously the default.
- Put the price next to what it includes, never on a lonely page of its own.
If you're unsure about publishing price, bring it up. It's usually a positioning question, not a pricing one.