Showing Pricing
Should I offer payment plans?
If the price is a real barrier for buyers you want, yes, and say so on the page. Plans convert people who could afford the outcome but not the lump sum. Don't use them to justify a price you can't defend, because that's a positioning problem wearing a finance costume.
Next moves
- Show price, or show a range with what moves it. Silence reads as expensive and evasive.
- Anchor with three tiers and make the middle one obviously the default.
- Put the price next to what it includes, never on a lonely page of its own.
If you're unsure about publishing price, bring it up. It's usually a positioning question, not a pricing one.