Events, Webinars & Registration
How far in advance should I open registration?
Two to three weeks for most online events. Longer and early registrants forget, shorter and you can't build momentum. What matters more than the window is the reminder sequence inside it, because attendance is won in the last 24 hours, not on the day someone signs up.
Next moves
- Sell the specific takeaway, not the topic. Nobody blocks time for a topic.
- Make date, time, zone, and length unmissable.
- Plan the reminder sequence before launch. That's where attendance is won.
Bring the event date early. Registration pages have hard deadlines and short runways.