Events, Webinars & Registration
What has to be on an event registration page?
Date, time with time zone, and length, unmissably. Then the specific takeaway, who it's for, who's speaking and why they're credible, and whether there's a recording. That last one changes behavior, so decide deliberately: promising a replay raises signups and lowers live attendance.
Next moves
- Sell the specific takeaway, not the topic. Nobody blocks time for a topic.
- Make date, time, zone, and length unmissable.
- Plan the reminder sequence before launch. That's where attendance is won.
Bring the event date early. Registration pages have hard deadlines and short runways.