Events, Webinars & Registration
People register for my webinar but don't show up.
Registration is cheap, attendance is not. The page needs to sell being in the room, not signing up, which means being concrete about what they'll leave with. Then the reminder sequence does the rest: a day before, an hour before, and one at start time with the link.
Next moves
- Sell the specific takeaway, not the topic. Nobody blocks time for a topic.
- Make date, time, zone, and length unmissable.
- Plan the reminder sequence before launch. That's where attendance is won.
Bring the event date early. Registration pages have hard deadlines and short runways.