Events, Webinars & Registration
Should I charge for my event or make it free?
A small price dramatically improves attendance because it creates commitment. Free events get high registration and low turnout. If the goal is lead volume, free works. If the goal is a room full of serious people, even a token charge filters and focuses better than any reminder sequence.
Next moves
- Sell the specific takeaway, not the topic. Nobody blocks time for a topic.
- Make date, time, zone, and length unmissable.
- Plan the reminder sequence before launch. That's where attendance is won.
Bring the event date early. Registration pages have hard deadlines and short runways.