Video & Media
How long should a landing page video be?
Short enough that the payoff arrives before people bail, which in practice means leading with the outcome rather than the backstory. Under two minutes for most, and structure it so someone who quits at thirty seconds still got the point. Assume most visitors never press play at all.
Next moves
- Make the page complete without the video. Treat video as a bonus, not a gate.
- Keep it short and lead with the payoff, not the backstory.
- Never autoplay with sound. It costs more trust than it earns attention.
If you're deciding whether you need video at all, bring it up. Often the answer is no, and that saves you money.