Video & Media
Should my video autoplay?
Not with sound, ever. It costs more trust than it earns attention and it's actively hostile on mobile. Muted ambient motion in a hero can work as texture. Anything asking for real attention should require a deliberate press, because attention you took isn't attention you have.
Next moves
- Make the page complete without the video. Treat video as a bonus, not a gate.
- Keep it short and lead with the payoff, not the backstory.
- Never autoplay with sound. It costs more trust than it earns attention.
If you're deciding whether you need video at all, bring it up. Often the answer is no, and that saves you money.