Video & Media
Where should video go on the page?
Below the headline, not instead of it. The text has to carry the argument for the majority who never press play. Video works well right after the problem is named, as proof or demonstration, and it works badly as the first thing a stranger encounters.
Next moves
- Make the page complete without the video. Treat video as a bonus, not a gate.
- Keep it short and lead with the payoff, not the backstory.
- Never autoplay with sound. It costs more trust than it earns attention.
If you're deciding whether you need video at all, bring it up. Often the answer is no, and that saves you money.