Forms & Lead Capture
How many fields should my form have?
As few as your sales process genuinely needs. Every field costs completions, but fewer fields also means lower intent, so this is a trade not a rule. If your team can qualify from a name and an email, ask for that. If a bad lead wastes an hour, one qualifying question pays for itself.
Next moves
- Delete any field nobody will use in the next 48 hours.
- If quality matters more than volume, ask one qualifying question on purpose.
- Tell people what happens after they submit and how fast.
Bring the form and what you do with a lead after it. Those two should match and often don't.