Forms & Lead Capture
What should happen after someone submits?
Something better than a grey confirmation bar. Tell them exactly what happens and when, give them one useful thing immediately, and set expectations for the follow-up. The moment after conversion is peak attention and most pages waste it entirely on the word Thanks.
Next moves
- Delete any field nobody will use in the next 48 hours.
- If quality matters more than volume, ask one qualifying question on purpose.
- Tell people what happens after they submit and how fast.
Bring the form and what you do with a lead after it. Those two should match and often don't.