Forms & Lead Capture
Should I use a form or a scheduling link?
A scheduler when you want speed and the visitor is ready, a form when you need context first or your availability is thin. The failure mode of schedulers is no-shows, the failure mode of forms is slow follow-up. Pick based on which one you're actually equipped to handle well.
Next moves
- Delete any field nobody will use in the next 48 hours.
- If quality matters more than volume, ask one qualifying question on purpose.
- Tell people what happens after they submit and how fast.
Bring the form and what you do with a lead after it. Those two should match and often don't.