Email & Follow-Up
How many follow-up emails should I send?
Start with three you'd be glad to receive: an immediate one that delivers something useful, a second that addresses the biggest objection, and a third that makes the ask cleanly. Then keep going only if you have something worth saying. Cadence matters less than not being boring.
Next moves
- Write the first three emails before launch, not after leads pile up.
- Make the first one immediate, useful, and human.
- Give people a reason to reply. Replies beat opens.
Bring what happens after someone converts. That's often where the real money is leaking.