Email & Follow-Up
What should the first email after signup say?
Deliver what you promised, immediately, and sound like a person. Set expectations for what comes next and invite a reply with a real question. That first email has the highest attention you'll ever get from that lead, and most businesses spend it on a branded template that says Thanks for subscribing.
Next moves
- Write the first three emails before launch, not after leads pile up.
- Make the first one immediate, useful, and human.
- Give people a reason to reply. Replies beat opens.
Bring what happens after someone converts. That's often where the real money is leaking.