Email & Follow-Up
How often should I email my list?
As often as you have something worth reading, which for most is more than they think and less than daily. Consistency beats volume. A monthly email people open is worth more than a weekly one they filter, and unsubscribes matter far less than being forgotten.
Next moves
- Write the first three emails before launch, not after leads pile up.
- Make the first one immediate, useful, and human.
- Give people a reason to reply. Replies beat opens.
Bring what happens after someone converts. That's often where the real money is leaking.