Email & Follow-Up
What happens to leads who aren't ready to buy?
They stay valuable if you stay present. Most people who convert on a page aren't ready that week, and the businesses that win are the ones still politely useful a month later. Without follow-up you're paying full price for traffic and keeping only the small slice ready today.
Next moves
- Write the first three emails before launch, not after leads pile up.
- Make the first one immediate, useful, and human.
- Give people a reason to reply. Replies beat opens.
Bring what happens after someone converts. That's often where the real money is leaking.