Speed & Performance
Is a slow page really costing me leads?
On paid traffic, yes, and visibly. You're paying for every click that leaves before the page renders, which makes speed a direct multiplier on ad spend. On organic it matters less dramatically but still shapes ranking and patience. Either way it's cheap to fix relative to what it costs.
Next moves
- Compress and correctly size every image. This is usually the whole problem.
- Audit third-party scripts and delete the ones nobody reads the data from.
- Measure on a mid-range phone, not your laptop on office wifi.
If the page is on a builder platform, bring that up on the call. Sometimes the platform is the ceiling.