Fix It or Start Over
My page is old. Does it need a redesign?
Age isn't the problem, performance is. Plenty of ugly old pages print money and plenty of fresh redesigns kill conversion. Before you redesign, find out what's actually underperforming. Redesigning a page that works is one of the more expensive mistakes available.
Next moves
- Judge the offer first. A rebuild cannot fix an unclear offer either.
- Count the workarounds. Constant fighting with the platform is a rebuild signal.
- If it's converting at all, improve rather than replace. Don't kill a working page.
Send the page before the call. I'll tell you honestly if you need a rebuild or just a hard edit.