Fix It or Start Over
We just redesigned and conversions dropped. What happened?
Something persuasive got removed in the name of cleanliness. Redesigns routinely delete proof, shorten copy that was doing work, or bury the CTA below a taller hero. Compare the two versions section by section and look for what the old page said that the new one only implies.
Next moves
- Judge the offer first. A rebuild cannot fix an unclear offer either.
- Count the workarounds. Constant fighting with the platform is a rebuild signal.
- If it's converting at all, improve rather than replace. Don't kill a working page.
Send the page before the call. I'll tell you honestly if you need a rebuild or just a hard edit.