Fix It or Start Over
Should I fix my current page or start from scratch?
Judge the foundation. If the offer is clear and the structure is sane, editing wins and costs a fraction. If the page rests on a vague offer or a platform you fight constantly, editing just makes a confused page prettier. And if it converts at all, improve rather than replace.
Next moves
- Judge the offer first. A rebuild cannot fix an unclear offer either.
- Count the workarounds. Constant fighting with the platform is a rebuild signal.
- If it's converting at all, improve rather than replace. Don't kill a working page.
Send the page before the call. I'll tell you honestly if you need a rebuild or just a hard edit.