Page Structure & Flow
Does the order of my sections really matter?
More than the copy inside them. A landing page is an argument, and arguments have sequence. Proof before the claim is confusing, price before value is alarming, objections handled too early plant doubt that wasn't there. Resequencing existing sections is often the fastest improvement available.
Next moves
- Map the questions a skeptic asks, in order, then make each section answer one.
- Put proof immediately after any claim big enough to doubt.
- Repeat the call to action after every major persuasion beat, not just at the end.
Bring your current section order to a call and we'll resequence it live.