Page Structure & Flow
Where should the call to action go?
Everywhere the reader might be convinced. One in the first screen for people already sold, then after every major persuasion beat. Different visitors reach the decision at different points, and making them scroll back to act is friction you chose. Repeating the ask is not pushy, it's considerate.
Next moves
- Map the questions a skeptic asks, in order, then make each section answer one.
- Put proof immediately after any claim big enough to doubt.
- Repeat the call to action after every major persuasion beat, not just at the end.
Bring your current section order to a call and we'll resequence it live.