Page Structure & Flow
How long should a landing page be?
Long enough to answer every objection, short enough that none of it is filler. Price and risk set the length. A cheap impulse purchase needs very little, a $20,000 engagement needs a lot. The mistake isn't length, it's padding a short argument or truncating a complex one.
Next moves
- Map the questions a skeptic asks, in order, then make each section answer one.
- Put proof immediately after any claim big enough to doubt.
- Repeat the call to action after every major persuasion beat, not just at the end.
Bring your current section order to a call and we'll resequence it live.