Page Structure & Flow
Should my landing page have navigation?
Minimal or none. Every navigation link is an exit you built yourself. Keep the logo, keep one call to action, and drop the rest. If people need your full site they'll find it. A landing page's job is a decision, and menus offer escape from deciding.
Next moves
- Map the questions a skeptic asks, in order, then make each section answer one.
- Put proof immediately after any claim big enough to doubt.
- Repeat the call to action after every major persuasion beat, not just at the end.
Bring your current section order to a call and we'll resequence it live.